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New Report: Smoking in the home; new solutions for the smokefree generation

SiH1Reaching smokers where they live: next steps in the journey towards the Government’s vision of a smokefree generation

A new report, published today [Tuesday 20th November] by Action on Smoking and Health (ASH) and launched at a joint event in Parliament between the APPG on Healthy Homes and Buildings and the APPG on Smoking and Health, calls for action to address smoking closer to where people live.

The report, Smoking in the home; new solutions for the smokefree generation, sets out how an innovative focus on smoking in the home could provide important new routes for smokers to quit and help protect children and non-smokers from exposure to secondhand smoke. In doing so this could help to realise the Government’s vision of a smokefree generation set out in the 2017 Tobacco Control Plan for England.

iPiP provided comments and suggestions during the drafting of this report and endorses the recommendations.

Smoking is now highly concentrated in some communities, particularly the rented sector. The report finds that smoking is twice as common in social housing than in other tenures. The report also found that people living in social housing are less likely to successfully quit despite trying as often as other smokers.

High levels of smoking in poorer communities reduces the likelihood that smokers living in those communities will successfully quit, increases the likelihood that children will be exposed to smoke in the home and that they will take up smoking themselves. As a result, smoking-related illness is much more common among both adults and children in these communities.

This report was developed in collaboration with health, housing and academic experts, informed by tenant focus groups and is backed by 35 organisations. It looks across all types of housing to identify practical actions to reduce smoking in the home. It does not call for a ban on smoking in the home but rather calls for greater engagement of housing and health professionals in the communities that need the most support. The report calls for action to achieve:

  • Local and national leadership to reduce rates of smoking in the home
  • Media campaigns and local health promotion to support smokefree homes messaging
  • Smoking cessation support in communities with the highest rates of smoking
  • The delivery of brief advice across sectors, particularly the housing sector
  • Tobacco harm reduction methods embedded into smokefree homes support
  • Promotion of the financial gains from stopping smoking
  • Specific action for vulnerable groups of tenants
  • A standardised approach to fire safety to reduce smoking in the home
  • Improved compliance and enforcement of existing legislation and increased support for neighbours exposed to smoke drift
  • Engagement with tenants about the issue of smoking
  • Inclusion of measures to reduce smoking as part of new housing developments
  • Protection of workers from exposure to smoke in the home
  • Greater collaboration to tackle the sale of illicit tobacco in domestic settings








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