Latest phase of the 16 cancers campaign launches

Fresh has launched a new phase of their 16 Cancers Campaign. This is their first ever TV-led campaign to feature the testimonials from former smokers from the North East about the harm tobacco causes. The campaign leads with two hard hitting TV ads featuring the stories of Maggie (mouth cancer) and Tony (throat cancer) making their own personal pleas.

See the adverts here and here or visit the website

The campaign is being supported by Cancer Research UK.