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If there was a prize for hypocrisy? ……..

‘Hold My Light’ is a new campaign from Philip Morris International, makers of Marlboro. It is a campaign to help people quit smoking! It was launched on 22nd October with a website and wrap-around covers of Mirror Group newspapers

“We believe Hold My Light will bring forward the day when our company gives up selling cigarettes for good and we achieve our own smoke-free future.” PMI

Not surprisingly the campaign has drawn criticism from pro-health charities such as Cancer Research UK who said the firm was just trying to promote its smoking alternatives, such as heated tobacco. “This is a staggering hypocrisy,” said George Butterworth, pointing out the firm still promotes smoking outside the UK.

Deborah Arnott chief executive of ASH said, ‘Wherever it’s legal Philip Morris is still advertising its Marlboro brand. The fact of the matter is that it can no longer do that in the UK …. where all advertising, promotion and sponsorship is banned, and cigarettes are in plain packs. So instead Philip Morris is promoting the company name which is inextricably linked with Marlboro….. If Philip Morris really wanted a smokefree world it would support every country having tobacco regulations as strict as those in the UK.’


Read more here and here

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