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Nudge economist gets Nobel recognition

Nudge theory (or nudge) is a concept in behavioural science, political theory and economics which proposes positive reinforcement and indirect suggestions to try to achieve non-forced compliance to influence the motives, incentives and decision making of groups and individuals. It doesn’t sound that exciting … Read more »


babyClear evaluation appears in Tobacco Control

16 February 2017 We are delighted that babyClear has now been evaluated and the results of the study that was undertaken across the North East region has appeared in ‘Tobacco Control’. Please find the link to the paper below: http://tobaccocontrol.bmj.com/content/early/2017/02/10/tobaccocontrol-2016-053476 … Read more »

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